Campaigns stop being cost centers and become measurable investments.
Instead of vague “visibility,” brands can prove ROI:
“This activation delivered 200 conversions at $X cost per acquisition.”
“This store campaign doubled inquiries compared to competitors.”
With proof comes power to demand bigger budgets, make smarter choices, and scale successful activations.
Enter BTL 2.0 with AI
BrandContext unlocks campaign intelligence that connects activity to outcomes:
Inquiry-to-Conversion Tracking: Know exactly how many shoppers engaged and how many converted.
Persona Identification: Measure not just “how many” but “who” premium vs bargain shoppers, for example.
Competitive Context: Track how competitor campaigns run in the same space.
Why This Changes Everything
The Takeaway
BTL 1.0 was about running campaigns. BTL 2.0 is about proving them. With AI, campaign spend is measurable, optimizable growth lever.
Campaigns stop being cost centers and become measurable investments.
Instead of vague “visibility,” brands can prove ROI:
“This activation delivered 200 conversions at $X cost per acquisition.”
“This store campaign doubled inquiries compared to competitors.”
With proof comes power to demand bigger budgets, make smarter choices, and scale successful activations.
Sep 12, 2025
Aishwarya
Marketing Associate
